Note: See Comments Mike Dorwart
The cars displaying the large pink moustaches are part of a ride share program that started in San Francisco according to Dorwart. Link was checked and Lyft says:
Lyft is your friend with a car. Drivers are matched with passengers who request rides through the Lyft iPhone or Android app. Drivers are screened with DMV and background checks, and Lyft’s platform has a first-of-its-kind $1M per occurrence excess liability insurance policy. Once a ride is complete, passengers are prompted to donate seamlessly through the app.
Sounds like the system can be used as a regular, daily pickup or as a one-time pickup, like a taxi. Passengers pay via the phone app and the drivers get 80 percent.
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