Pay them. That is what Google does. Employers take heed! Thirty percent of Google employees, according to Tom Williams, site manager for Google Venice, do not drive to work. Fifteen percent bike.
Google offers vanpools, busses, and shuttles. They encourage their employees to walk, bike, take the bus, etc. For this they are paid. Williams explained that they live all over LA. They do not all live in Venice.
The amount varies but as the cost for a place to park goes up, so does the pay check. No one foresees the cost to park in Venice going down. There is a formula that Google uses reflecting several parking places in Venice to obtain the figure. Right now they are paid $120 per month for finding an alternate to the car for transportation to work. On a 30-day month, that is $4 a day.
One person in audience said “Yah, but one is not going to bike from Pacific Palisades … it is hilly.” Williams said “I do.”